If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. Leo Burnett artnaturallynotice Change image and share on social
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Leo Burnett aspectcreativecuriosity Change image and share on social
Too many ads that try not to go over the reader's head end up beneath his notice. Leo Burnett beneathendhead Change image and share on social
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett advertiseappetitebuy share on social
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett advertisebeliefcirculate Change image and share on social
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. Leo Burnett advertisedishonestyissue Change image and share on social
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett consumerhellproduct Change image and share on social
A good ad which is not run never produces sales. Leo Burnett goodproducerun Change image and share on social
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett accountbigclient Change image and share on social
