Leo Burnett

I don't want to lie. I dislike dishonesty. And I work in Hollywood, a town and a business that relies on a lot of falsehoods with people hiding behind different facades. I don't want to be a part of that.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

It got to the point where most of my time went toward writing novels. I would still occasionally write short stories, but only when I was commissioned by an editor to write for a themed anthology or special issue.