Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

If you actually dissect the lyrics in 'Motley Crue', you'll notice that there's a lot going on beneath the surface.

I just had an idea that went right over my head.

Another thing that freaks me out is time. Time is like a book. You have a beginning, a middle and an end. It's just a cycle.