Top 34 Quotes by Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

There is no such thing as a permanent advertising success.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

A good ad which is not run never produces sales.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'