When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. Leo Burnett handfulmudreach Change image and share on social
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett advertisebeliefcirculate Change image and share on social
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett businesscreativeflourish Change image and share on social
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' Leo Burnett advertisehavepeople Change image and share on social
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett accountbigclient Change image and share on social
A good ad which is not run never produces sales. Leo Burnett goodproducerun Change image and share on social
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett consumerhellproduct Change image and share on social
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. Leo Burnett advertisedishonestyissue Change image and share on social
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett advertiseappetitebuy share on social
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Leo Burnett advertisebusinessexplain Change image and share on social
