There is no such thing as a permanent advertising success. Leo Burnett advertisepermanentsuccess Change image and share on social
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett advertisebosclient Change image and share on social
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Leo Burnett advertiseeasygood Change image and share on social
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett badfoolgenius Change image and share on social
To swear off making mistakes is very easy. All you have to do is swear off having ideas. Leo Burnett easyideamake Change image and share on social
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' Leo Burnett advertisehavepeople Change image and share on social
A good ad which is not run never produces sales. Leo Burnett goodproducerun Change image and share on social
Too many ads that try not to go over the reader's head end up beneath his notice. Leo Burnett beneathendhead Change image and share on social
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett businesscreativeflourish Change image and share on social
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett circulationdecidefill share on social