Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett funinvitemake Change image and share on social
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. Leo Burnett handfulmudreach Change image and share on social
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett advertisebeliefcirculate Change image and share on social
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett businesscreativeflourish Change image and share on social
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett accountbigclient Change image and share on social
A good ad which is not run never produces sales. Leo Burnett goodproducerun Change image and share on social
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett consumerhellproduct Change image and share on social
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett advertiseappetitebuy share on social
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett advertisecreationeffective Change image and share on social
