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Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

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advertise belief circulate

These are some quotes by American author Leo Burnett Businessman, who lived between October 21, 1891 and June 7, 1971.

Quotes by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

businesscreativeflourish

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

advertisecreationeffective

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

advertisebasicbelieve

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So much of what makes a room great is how you enter and circulate through it, how it addresses the body.

So much of what makes a room great is how you enter and circulate through it, how it addresses the body.

Annabelle Selldorf

addressbodycirculate

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Ryan Holmes

advertisecreatedouble

Although I write to entertain, and try to keep my work free of didacticism, I do have a rather passionate belief in our need to be connected to - and to learn from - history.

Although I write to entertain, and try to keep my work free of didacticism, I do have a rather passionate belief in our need to be connected to - and to learn from - history.

Mal Peet

beliefconnectdidacticism

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