Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. Leo Burnett advertisedishonestyissue Change image and share on social
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett advertisebeliefcirculate Change image and share on social
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Leo Burnett advertisebasicbelieve Change image and share on social
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Leo Burnett aspectcreativecuriosity Change image and share on social