I regard a great ad as the most beautiful thing in the world. Leo Burnett beautifulgreatregard Change image and share on social
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett funinvitemake Change image and share on social
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett advertisebelievebore Change image and share on social
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett circulationdecidefill share on social
To swear off making mistakes is very easy. All you have to do is swear off having ideas. Leo Burnett easyideamake Change image and share on social
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Leo Burnett abilityadvertisebusiness Change image and share on social
Fun without sell gets nowhere but sell without fun tends to become obnoxious. Leo Burnett funobnoxioussell Change image and share on social
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett advertisebosclient Change image and share on social
There is no such thing as a permanent advertising success. Leo Burnett advertisepermanentsuccess Change image and share on social
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. Leo Burnett advertiseagencyassembly Change image and share on social
