I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett advertiseappetitebuy share on social
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. Leo Burnett artnaturallynotice Change image and share on social
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett funinvitemake Change image and share on social
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. Leo Burnett advertiseestimatefool Change image and share on social
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett advertisebelievebore Change image and share on social
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Leo Burnett abilityadvertisebusiness Change image and share on social
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett advertisecreationeffective Change image and share on social
Fun without sell gets nowhere but sell without fun tends to become obnoxious. Leo Burnett funobnoxioussell Change image and share on social
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Leo Burnett advertisebusinessexplain Change image and share on social
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett consumerhellproduct Change image and share on social