Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

When the market goes to hell, it's more of an opportunity than a problem.

Technology is characterized by constant change, rapid innovation, creative destruction, and revolutionary products.

The Audio Home Recording Act directly says that noncommercial copying by consumers is lawful.