Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

A free life cannot acquire many possessions, because this is not easy to do without servility to mobs or monarchs.

I just had an idea that went right over my head.

I've always been very determined, ever since I was a little girl, to make my way.