There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
hard sell smart
Leo Burnett
These are some quotes by American author Leo Burnett Businessman, who lived between October 21, 1891 and June 7, 1971.
Quotes by Leo Burnett
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I sold my first short story while I was home on maternity leave, then began working on novels. Since I was reading and enjoying romance novels at the time, the first two unpublished manuscripts I wrote were both romances. I sold my third novel, 'Call After Midnight,' to Harlequin Intrigue after submitting it unagented.
Tess Gerritsen
What a piece of garbage this smart car is. There's a commercial - the smart car has zero percent interest for six years. Well, good, I got zero percent in six years in buying this smart car. I'll tell you that much. I mean, it's ridiculous. My buddy has a smart car, totaled it. He hit a deer tick.