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Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

advertise believe bore

These are some quotes by American author Leo Burnett Businessman, who lived between October 21, 1891 and June 7, 1971.

Quotes by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

businesscreativeflourish

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

advertisebeliefcirculate

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

advertisecreationeffective

Related Quotes

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Ryan Holmes

advertisecreatedouble

A teacher must believe in the value and interest of his subject as a doctor believes in health.

A teacher must believe in the value and interest of his subject as a doctor believes in health.

Gilbert Highet

believedoctorhealth

I am convinced that the reason so many fans leave Dodger Stadium after the seventh inning is that they become bored.

I am convinced that the reason so many fans leave Dodger Stadium after the seventh inning is that they become bored.

Armand Deutsch

boreconvincedodger

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