Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

We know: of course, with regard to the market and similar social structures, a great many facts which we cannot measure and on which indeed we have only some very imprecise and general information.

Well, I actually wrote her a letter a couple of days ago congratulating her. The tone I tried to convey in the letter is, look, you are a part of a great American historical process.

Recently, I was in Bernalda, my dad's ancestral home town in Italy. He has just refurbished a palazzo and turned it into a hotel, so we had my sister's wedding there. It was beautiful.