Top 53 Quotes by David Ogilvy

The consumer isn't a moron; she is your wife.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Never stop testing, and your advertising will never stop improving.

What you say in advertising is more important than how you say it.

Advertising is only evil when it advertises evil things.