Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy advertisementbrandcomplex Change image and share on social
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy advertisedangerousdecode Change image and share on social
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy advertisebitterconsumer share on social
Advertising is only evil when it advertises evil things. David Ogilvy advertiseevilthing Change image and share on social
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy advertiseagencybrand share on social
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy advertiseappropriationavoid share on social
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. David Ogilvy advertisecorrupteditor Change image and share on social
Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy aimballbunt Change image and share on social
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy advertiseattentionattract share on social
Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy businessidiotimpress Change image and share on social
