In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy businesscreatecreative Change image and share on social
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy creativegeniusleave Change image and share on social
I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy advertiseartentertainment Change image and share on social
Never stop testing, and your advertising will never stop improving. David Ogilvy advertiseimprovestop Change image and share on social
What you say in advertising is more important than how you say it. David Ogilvy advertiseimportant Change image and share on social
The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy funnyideajoke Change image and share on social
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy advertisementbrandcomplex Change image and share on social
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy advertisedangerousdecode Change image and share on social
Advertising is only evil when it advertises evil things. David Ogilvy advertiseevilthing Change image and share on social
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. David Ogilvy advertisecorrupteditor Change image and share on social
