Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. David Ogilvy brandydrinkfind Change image and share on social
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy buydaygrammar share on social
The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy advertiserjinglepower Change image and share on social
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy agecareerdouble Change image and share on social
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. David Ogilvy developeccentricitygaga Change image and share on social
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy experiencegoodlife share on social
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy comedrunkardexecutive share on social
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy advertiseattentionattract share on social
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy advertiseagentbuy Change image and share on social
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy advertisebabybring Change image and share on social
