The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy agecareerdouble Change image and share on social
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy brandbreakdecide Change image and share on social
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy advertiseagentbuy Change image and share on social
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. David Ogilvy cheekcopygood Change image and share on social
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy advertiseadvertisementagency share on social
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy acceptaccountadvertise share on social
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy businesscreatecreative Change image and share on social
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy advertisebabybring Change image and share on social
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy advertiseconsumerimportant Change image and share on social
The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy advertiserjinglepower Change image and share on social
