Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy aimhireleave Change image and share on social
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy agecareerdouble Change image and share on social
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David Ogilvy bigcompanydwarf Change image and share on social
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. David Ogilvy acceptadvertisementattack Change image and share on social
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy advertiseagencydestroy Change image and share on social
The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy funnyideajoke Change image and share on social
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy advertisedisableeconomy share on social
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy advertiseagentbuy Change image and share on social
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. David Ogilvy cheekcopygood Change image and share on social
The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy advertiserjinglepower Change image and share on social
