I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy buydaygrammar share on social
The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy advertiserjinglepower Change image and share on social
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy agecareerdouble Change image and share on social
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. David Ogilvy developeccentricitygaga Change image and share on social
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy advertiseattentionattract share on social
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy advertiseagentbuy Change image and share on social
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy acceptaccountadvertise share on social
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy brandbreakdecide Change image and share on social
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy advertiseagencybrand share on social
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy advertisebabybring Change image and share on social
