It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. David Ogilvy acceptadvertisementattack Change image and share on social
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy averagebodycent Change image and share on social
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy advertisebuyconsumer Change image and share on social
