Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. David Ogilvy advertisementfamilylie Change image and share on social
Ninety-nine percent of advertising doesn't sell much of anything. David Ogilvy advertiseninetypercent Change image and share on social
The consumer isn't a moron; she is your wife. David Ogilvy consumermoronwife Change image and share on social
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. David Ogilvy advertisementattractcountry Change image and share on social
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy aimhireleave Change image and share on social
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy advertiseadvertisementallow Change image and share on social
The more informative your advertising, the more persuasive it will be. David Ogilvy advertiseinformativepersuasive Change image and share on social
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy businesscreatecreative Change image and share on social
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy creativegeniusleave Change image and share on social
I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy advertiseartentertainment Change image and share on social