You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy brandbreakdecide Change image and share on social
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy advertiseconsumerimportant Change image and share on social
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy comedrunkardexecutive share on social
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. David Ogilvy advertisedishonestkind Change image and share on social
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy abstractadvertiseadvertisement Change image and share on social
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy averagebodycent Change image and share on social
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. David Ogilvy advertiseflagheadline Change image and share on social
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy advertiseadvertisementallow Change image and share on social
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. David Ogilvy developeccentricitygaga Change image and share on social
