Top 53 Quotes by David Ogilvy

Ninety-nine percent of advertising doesn't sell much of anything.

The consumer isn't a moron; she is your wife.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

The more informative your advertising, the more persuasive it will be.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Never stop testing, and your advertising will never stop improving.

What you say in advertising is more important than how you say it.

The best ideas come as jokes. Make your thinking as funny as possible.