The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. David Ogilvy advertiseflagheadline Change image and share on social
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy abstractadvertiseadvertisement Change image and share on social
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy advertisedisableeconomy share on social
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy aimhireleave Change image and share on social
Ninety-nine percent of advertising doesn't sell much of anything. David Ogilvy advertiseninetypercent Change image and share on social
The consumer isn't a moron; she is your wife. David Ogilvy consumermoronwife Change image and share on social
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. David Ogilvy advertisementattractcountry Change image and share on social
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy advertiseadvertisementallow Change image and share on social
The more informative your advertising, the more persuasive it will be. David Ogilvy advertiseinformativepersuasive Change image and share on social
