The more informative your advertising, the more persuasive it will be. David Ogilvy advertiseinformativepersuasive Change image and share on social
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. David Ogilvy advertisementattractcountry Change image and share on social
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy creativegeniusleave Change image and share on social
I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy advertiseartentertainment Change image and share on social
Never stop testing, and your advertising will never stop improving. David Ogilvy advertiseimprovestop Change image and share on social
What you say in advertising is more important than how you say it. David Ogilvy advertiseimportant Change image and share on social
The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy funnyideajoke Change image and share on social
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy advertisementbrandcomplex Change image and share on social
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy advertisedangerousdecode Change image and share on social
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy advertisebitterconsumer share on social
