Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy advertisedangerousdecode Change image and share on social
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy advertiseappropriationavoid share on social
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy advertisementattractcent Change image and share on social
Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy aimballbunt Change image and share on social
Ninety-nine percent of advertising doesn't sell much of anything. David Ogilvy advertiseninetypercent Change image and share on social
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. David Ogilvy bignessexcellenceprofitable Change image and share on social
Advertising reflects the mores of society, but it does not influence them. David Ogilvy advertiseinfluencemore Change image and share on social
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy advertisebuyconsumer Change image and share on social
A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy advertisementattentiondraw Change image and share on social
