Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy businessidiotimpress Change image and share on social
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy advertiseconsumerimportant Change image and share on social
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy advertisementattractcent Change image and share on social
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. David Ogilvy bignessexcellenceprofitable Change image and share on social
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. David Ogilvy advertisedishonestkind Change image and share on social
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy advertisebitterconsumer share on social
Advertising reflects the mores of society, but it does not influence them. David Ogilvy advertiseinfluencemore Change image and share on social
A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy advertisementattentiondraw Change image and share on social
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy advertiseagencydestroy Change image and share on social
