There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy advertisementattractcent Change image and share on social
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. David Ogilvy bignessexcellenceprofitable Change image and share on social
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. David Ogilvy advertisedishonestkind Change image and share on social
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy advertisebitterconsumer share on social
Advertising reflects the mores of society, but it does not influence them. David Ogilvy advertiseinfluencemore Change image and share on social
A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy advertisementattentiondraw Change image and share on social
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy advertiseagencydestroy Change image and share on social
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. David Ogilvy acceptadvertisementattack Change image and share on social
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy averagebodycent Change image and share on social
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy experiencegoodlife share on social