Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy advertiseadvertisementagency share on social
Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy aimballbunt Change image and share on social
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy advertiseappropriationavoid share on social
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. David Ogilvy advertiseafraidcompetitor Change image and share on social
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David Ogilvy bigcompanydwarf Change image and share on social
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. David Ogilvy advertiseflagheadline Change image and share on social
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy abstractadvertiseadvertisement Change image and share on social
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy advertisedisableeconomy share on social
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy advertisebabybring Change image and share on social