Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy businessidiotimpress Change image and share on social
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy advertiseagencybrand share on social
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy advertiseattentionattract share on social
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. David Ogilvy advertisecorrupteditor Change image and share on social
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy advertisebitterconsumer share on social
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. David Ogilvy advertiseafraidcompetitor Change image and share on social
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy acceptaccountadvertise share on social
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy businesscreatecreative Change image and share on social
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy advertisebabybring Change image and share on social
The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy advertiserjinglepower Change image and share on social
