I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy comedrunkardexecutive share on social
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy abstractadvertiseadvertisement Change image and share on social
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. David Ogilvy advertiseflagheadline Change image and share on social
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy advertiseadvertisementallow Change image and share on social
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. David Ogilvy developeccentricitygaga Change image and share on social
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy advertisedisableeconomy share on social
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy brandbreakdecide Change image and share on social
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy aimhireleave Change image and share on social
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. David Ogilvy brandydrinkfind Change image and share on social
