David Ogilvy

Let's take up the most important issues first. Let's take up the reauthorizations first; let's take up the appropriations bill first, not wait until four days beforehand - no one has mentioned anything, and, all of a sudden, somebody looks at their watch and says, 'Hey, in four days, the government is going to run out of money.'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

An independent state does not pay too dear a price for its independence in accepting the sufferings of war when it cannot avoid them; a state which has lost its independence may find at least some compensation in the fact that its protector procures for it peace with its neighbours.