David Ogilvy

It got to the point where most of my time went toward writing novels. I would still occasionally write short stories, but only when I was commissioned by an editor to write for a themed anthology or special issue.

I have a lot of stands on a lot of political issues. I'm very big on campaign finance reform. I still think most Americans aren't aware of how the dumping of big corporate dollars and private donor dollars has totally corrupted the political system and taken it away from them.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.