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Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

advertise creation effective

These are some quotes by American author Leo Burnett Businessman, who lived between October 21, 1891 and June 7, 1971.

Quotes by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

businesscreativeflourish

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

advertisebeliefcirculate

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

advertisebasicbelieve

Related Quotes

So every dollar of income that I have that is potentially taxed away is a dollar I can't put in my company to create a job. My entire company is around job creation.

So every dollar of income that I have that is potentially taxed away is a dollar I can't put in my company to create a job. My entire company is around job creation.

Curt Schilling

companycreatecreation

Now, what that means is that there is fundamental indeterminacy from quantum mechanics, but besides that there are other sources of effective indeterminacy.

Now, what that means is that there is fundamental indeterminacy from quantum mechanics, but besides that there are other sources of effective indeterminacy.

Murray Gell-Mann

effectivefundamentalindeterminacy

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Ryan Holmes

advertisecreatedouble

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