Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones.

Men may live fools, but fools they cannot die.

The free sharing and teaching of open source is incompatible with the notion of the solitary genius.