You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. John Quelch addapplebasis share on social
The opinions of a convenience sample... may not represent all users. John Quelch convenienceopinionrepresent Change image and share on social
Paying extra for prime placement can often pay off. John Quelch extrapayplacement Change image and share on social
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. John Quelch candycompanydownsize Change image and share on social
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. John Quelch attractblockbustercommitment Change image and share on social
The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. John Quelch congressdependgame Change image and share on social
The skills associated with knowledge creation are totally different from the skills associated with production. John Quelch creationknowledgeproduction Change image and share on social
Obama and Clinton make an interesting contrast in brands. John Quelch brandclintoncontrast Change image and share on social
Ease of navigation is important in both physical and virtual space. John Quelch easeimportantnavigation Change image and share on social
Understanding place is critical to achieving corporate growth. John Quelch achievecorporatecritical Change image and share on social
