The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. John Quelch brandgapmarket Change image and share on social
Personal brand equity erodes much faster than corporate brand equity. John Quelch brandcorporateequity Change image and share on social
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. John Quelch businessdifferentiateeffectively Change image and share on social
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. John Quelch attractblockbustercommitment Change image and share on social
The skills associated with knowledge creation are totally different from the skills associated with production. John Quelch creationknowledgeproduction Change image and share on social
Paying extra for prime placement can often pay off. John Quelch extrapayplacement Change image and share on social
Obama and Clinton make an interesting contrast in brands. John Quelch brandclintoncontrast Change image and share on social
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. John Quelch approvalapprovebrand Change image and share on social
Ease of navigation is important in both physical and virtual space. John Quelch easeimportantnavigation Change image and share on social
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. John Quelch addapplebasis share on social
