The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. John Quelch administerbehaviorbusiness Change image and share on social
Ease of navigation is important in both physical and virtual space. John Quelch easeimportantnavigation Change image and share on social
The opinions of a convenience sample... may not represent all users. John Quelch convenienceopinionrepresent Change image and share on social
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch chinadepthexposure Change image and share on social
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. John Quelch brandgapmarket Change image and share on social
Personal brand equity erodes much faster than corporate brand equity. John Quelch brandcorporateequity Change image and share on social
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. John Quelch addapplebasis share on social
You certainly don't want to market the president as if he or she were a box of breakfast cereal. John Quelch boxbreakfastcereal Change image and share on social
The skills associated with knowledge creation are totally different from the skills associated with production. John Quelch creationknowledgeproduction Change image and share on social
Paying extra for prime placement can often pay off. John Quelch extrapayplacement Change image and share on social