Personal brand equity erodes much faster than corporate brand equity. Download Download Share on Facebook Share on Twitter Rotate quotes brand corporate equity
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch behaviourchangeconsequence share on social
If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. John Quelch adviceendmoney Change image and share on social
I have a lot of stands on a lot of political issues. I'm very big on campaign finance reform. I still think most Americans aren't aware of how the dumping of big corporate dollars and private donor dollars has totally corrupted the political system and taken it away from them. Morgan Fairchild americanawarebig share on social
I went to Northwestern in Chicago, in Evanston, and then I ended up trickling down in Chicago theater. I did a bunch of plays, but I was non-equity. For a lot of people, non-equity means you're not yet professional. But for me, if you're in a mainstream theater, you're doing something real. Denis O'Hare bunchchicagoend share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social