It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. John Quelch advertisebackbrand share on social
Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. John Quelch carecompanycost Change image and share on social
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. John Quelch brandcompensateconsumption Change image and share on social
The FTC doesn't regulate political speech. John Quelch ftcpoliticalregulate Change image and share on social
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. John Quelch attractblockbustercommitment Change image and share on social
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. John Quelch cautiousconservativeconsumer Change image and share on social
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. John Quelch centerceocmo Change image and share on social
If there is cultural imperialism, it is definitely American. John Quelch americanculturalimperialism Change image and share on social
If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. John Quelch attractenvironmentfaculty share on social
