Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. John Quelch anymorecarbonatecoke Change image and share on social
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. John Quelch brandcompensateconsumption Change image and share on social
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. John Quelch candycompanydownsize Change image and share on social
The FTC doesn't regulate political speech. John Quelch ftcpoliticalregulate Change image and share on social
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. John Quelch brandcloseconsumer Change image and share on social
If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. John Quelch attractenvironmentfaculty share on social
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. John Quelch advertisebackbrand share on social
It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. John Quelch attractbusinesschallenge Change image and share on social
Younger people obviously are more likely to openly express their political affiliations in terms of gear. John Quelch affiliationexpressgear Change image and share on social
When times are good, there is budget available for increased research on secondary products or customers. John Quelch budgetcustomergood Change image and share on social
