In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. John Quelch brandcompensateconsumption Change image and share on social
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. John Quelch anymorecarbonatecoke Change image and share on social
The FTC doesn't regulate political speech. John Quelch ftcpoliticalregulate Change image and share on social
If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. John Quelch attractenvironmentfaculty share on social
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. John Quelch advertisebackbrand share on social
I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. John Quelch baseblackcase Change image and share on social
It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. John Quelch attractbusinesschallenge Change image and share on social
What you don't do is contacting someone you haven't reached out for 10 years and asking for money. John Quelch contactmoneyreach Change image and share on social
Younger people obviously are more likely to openly express their political affiliations in terms of gear. John Quelch affiliationexpressgear Change image and share on social
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. John Quelch businessdifferentiateeffectively Change image and share on social
