To be a dean, you have to be a salesman as well as a scholar. John Quelch deansalesmanscholar Change image and share on social
Younger people obviously are more likely to openly express their political affiliations in terms of gear. John Quelch affiliationexpressgear Change image and share on social
The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. John Quelch congressdependgame Change image and share on social
There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. John Quelch allurebadfaculty share on social
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. John Quelch candycompanydownsize Change image and share on social
The opinions of a convenience sample... may not represent all users. John Quelch convenienceopinionrepresent Change image and share on social
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch behaviourchangeconsequence share on social
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch chinadepthexposure Change image and share on social
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. John Quelch centerceocmo Change image and share on social
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. John Quelch advertisebackbrand share on social
