Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch behaviourchangeconsequence share on social
What you don't do is contacting someone you haven't reached out for 10 years and asking for money. John Quelch contactmoneyreach Change image and share on social
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch chinadepthexposure Change image and share on social
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. John Quelch brandchinaimportant Change image and share on social
The only thing you need to set up a business school is a warm body and a piece of chalk. John Quelch bodybusinesschalk Change image and share on social
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. John Quelch aidbrandbrazil share on social
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. John Quelch centerceocmo Change image and share on social
If there is cultural imperialism, it is definitely American. John Quelch americanculturalimperialism Change image and share on social
To be a dean, you have to be a salesman as well as a scholar. John Quelch deansalesmanscholar Change image and share on social
When times are good, there is budget available for increased research on secondary products or customers. John Quelch budgetcustomergood Change image and share on social
