The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. John Quelch actionaffectbrand share on social
To be a dean, you have to be a salesman as well as a scholar. John Quelch deansalesmanscholar Change image and share on social
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch chinadepthexposure Change image and share on social
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. John Quelch brandchinaimportant Change image and share on social
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. John Quelch aidbrandbrazil share on social
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. John Quelch centerceocmo Change image and share on social
If there is cultural imperialism, it is definitely American. John Quelch americanculturalimperialism Change image and share on social
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. John Quelch brandgapmarket Change image and share on social
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. John Quelch businessdifferentiateeffectively Change image and share on social
