When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. John Quelch approvalapprovebrand Change image and share on social
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch behaviourchangeconsequence share on social
Personal brand equity erodes much faster than corporate brand equity. John Quelch brandcorporateequity Change image and share on social
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. John Quelch cautiousconservativeconsumer Change image and share on social
The only thing you need to set up a business school is a warm body and a piece of chalk. John Quelch bodybusinesschalk Change image and share on social
When times are good, there is budget available for increased research on secondary products or customers. John Quelch budgetcustomergood Change image and share on social
Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. John Quelch carecompanycost Change image and share on social
If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. John Quelch athletecompanyendorsement Change image and share on social
There are distinct categories of consumers, each of which needs to be addressed in a different way. John Quelch addresscategoryconsumer Change image and share on social
Every company, large and small, has an impact on health. John Quelch companyhealthimpact Change image and share on social
