Obama and Clinton make an interesting contrast in brands. John Quelch brandclintoncontrast Change image and share on social
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. John Quelch approvalapprovebrand Change image and share on social
Consumer behaviour changes in a glacial fashion. John Quelch behaviourconsumerfashion Change image and share on social
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. John Quelch anymorecarbonatecoke Change image and share on social
The only thing you need to set up a business school is a warm body and a piece of chalk. John Quelch bodybusinesschalk Change image and share on social
It's impossible for any institution to compete unless you can afford world class faculty. John Quelch affordclasscompete Change image and share on social
Consumers around the world are excited to share common experiences. John Quelch commonconsumerexcite Change image and share on social
View health as an investment, not an expense. John Quelch expensehealthinvestment Change image and share on social
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. John Quelch brandcloseconsumer Change image and share on social
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch behaviourchangeconsequence share on social