You certainly don't want to market the president as if he or she were a box of breakfast cereal. John Quelch boxbreakfastcereal Change image and share on social
The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. John Quelch administerbehaviorbusiness Change image and share on social
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. John Quelch anymorecarbonatecoke Change image and share on social
The only thing you need to set up a business school is a warm body and a piece of chalk. John Quelch bodybusinesschalk Change image and share on social
It's impossible for any institution to compete unless you can afford world class faculty. John Quelch affordclasscompete Change image and share on social
Consumer behaviour changes in a glacial fashion. John Quelch behaviourconsumerfashion Change image and share on social
Consumers around the world are excited to share common experiences. John Quelch commonconsumerexcite Change image and share on social
View health as an investment, not an expense. John Quelch expensehealthinvestment Change image and share on social
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. John Quelch brandcloseconsumer Change image and share on social
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. John Quelch brandbringbusiness share on social
