On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
average body cent
David Ogilvy
These are some quotes by English author David Ogilvy Businessman, who lived between June 23, 1911 and July 21, 1999.
Quotes by David Ogilvy
Related Quotes
From a good lie in the middle of a fairway bunker, I'll make the same swing as I do from an average fairway lie. I'll dig my feet in slightly and keep my lower body stable so I won't slip, but I don't change my club selection or setup. It's only when the ball is sitting down in the sand that I'll make some modifications.
