Like all technology, social media is neutral but is best put to work in the service of building a better world. Simon Mainwaring buildmediumneutral Change image and share on social
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. Simon Mainwaring abilitybehaviorbuy Change image and share on social
Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports. Simon Mainwaring autobuildcar share on social
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. Simon Mainwaring achieveconsumerdesire Change image and share on social
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. Simon Mainwaring armybenefitbuild share on social
The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring accountabilityauthenticitybrand Change image and share on social
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. Simon Mainwaring americabeginbuild share on social
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do. Simon Mainwaring assertcompanyconsumer share on social
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. Simon Mainwaring brandchangeconsumer Change image and share on social
Consumers want a better world, not just better widgets. Simon Mainwaring consumerwidgetworld Change image and share on social