Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. Simon Mainwaring actioncollectivecombat share on social
Consumers want a better world, not just better widgets. Simon Mainwaring consumerwidgetworld Change image and share on social
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. Simon Mainwaring companyconnectinterest Change image and share on social
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. Simon Mainwaring addressbrandclimate Change image and share on social
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. Simon Mainwaring agebreachcorporation share on social
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. Simon Mainwaring approachbrandbuild share on social
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. Simon Mainwaring competitorcorporateproblem Change image and share on social
Business practices and how we treat the planet are also in desperate need of re-humanization. Simon Mainwaring businessdesperatehumanization Change image and share on social
Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version. Simon Mainwaring acceptappbuy Change image and share on social
The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. Simon Mainwaring comprisecontributeeffort share on social
