Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version. Simon Mainwaring acceptappbuy Change image and share on social
Millions of people are falling out of the middle class into the ranks of the poor. Simon Mainwaring classfallmiddle Change image and share on social
Like all technology, social media is neutral but is best put to work in the service of building a better world. Simon Mainwaring buildmediumneutral Change image and share on social
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. Simon Mainwaring abilitybehaviorbuy Change image and share on social
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. Simon Mainwaring achieveconsumerdesire Change image and share on social
The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring accountabilityauthenticitybrand Change image and share on social
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do. Simon Mainwaring assertcompanyconsumer share on social
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. Simon Mainwaring brandchangeconsumer Change image and share on social
Consumers want a better world, not just better widgets. Simon Mainwaring consumerwidgetworld Change image and share on social
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. Simon Mainwaring approachbrandbuild share on social