Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. Simon Mainwaring companyconnectinterest Change image and share on social
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. Simon Mainwaring brandbroadcastchannel Change image and share on social
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. Simon Mainwaring agebreachcorporation share on social
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy. Simon Mainwaring abilityaddbrand share on social
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? Simon Mainwaring brandconsumercustomer share on social
The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. Simon Mainwaring comprisecontributeeffort share on social
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives. Simon Mainwaring continueexpressionframe share on social
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. Simon Mainwaring carecitizencommunity share on social
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. Simon Mainwaring brandbuildbusiness share on social
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. Simon Mainwaring aggressivelyattitudebusiness share on social