It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring believebrandmake Change image and share on social
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. Simon Mainwaring awarenessbasisbrand share on social
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. Simon Mainwaring adjustchallengecompany Change image and share on social
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater. Simon Mainwaring acknowledgeapproachchallenge share on social
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. Simon Mainwaring awareconsumercrisis Change image and share on social
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? Simon Mainwaring brandcasualtychange Change image and share on social
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. Simon Mainwaring companycompliancecontractor Change image and share on social
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. Simon Mainwaring acceleratechangechild Change image and share on social
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. Simon Mainwaring 21stcenturyconsumer Change image and share on social
Work with your competitors when the interest of the community and planet are at stake. Simon Mainwaring communitycompetitorinterest Change image and share on social
