Simon Mainwaring

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Craigslist is about authenticity. Craig has paid his dues, and people respect him.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

I have a rigid self-accountability. You have to work hard.