The keys to brand success are self-definition, transparency, authenticity and accountability. Download Download Share on Facebook Share on Twitter Rotate quotes accountability authenticity brand
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. Simon Mainwaring brandchallengechange Change image and share on social
The leverage and influence social media gives citizens are rapidly spreading into the business world. Simon Mainwaring businesscitizeninfluence Change image and share on social
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. Simon Mainwaring brandcommunicateconsistently Change image and share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social
Craigslist is about authenticity. Craig has paid his dues, and people respect him. Howard Rheingold authenticitycraigcraigslist Change image and share on social
I have a rigid self-accountability. You have to work hard. Elizabeth Gilbert accountabilityhardrigid Change image and share on social