Simon Mainwaring

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

The Audio Home Recording Act directly says that noncommercial copying by consumers is lawful.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Technology is characterized by constant change, rapid innovation, creative destruction, and revolutionary products.