What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. Simon Mainwaring acceleratechangechild Change image and share on social
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. Simon Mainwaring 21stcenturyconsumer Change image and share on social
Work with your competitors when the interest of the community and planet are at stake. Simon Mainwaring communitycompetitorinterest Change image and share on social
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. Simon Mainwaring challengecriticaldebt share on social
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. Simon Mainwaring advertisealignbrand share on social
The leverage and influence social media gives citizens are rapidly spreading into the business world. Simon Mainwaring businesscitizeninfluence Change image and share on social
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. Simon Mainwaring businesscapablecommunicate share on social
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives. Simon Mainwaring continueexpressionframe share on social
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. Simon Mainwaring basicbrainchoice share on social
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. Simon Mainwaring accordanceactbrand share on social