Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. Simon Mainwaring backbehaviorbrand share on social
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well. Simon Mainwaring capitalismenginefood share on social
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. Simon Mainwaring advertisealignbrand share on social
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. Simon Mainwaring architectbrandcommunity share on social
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. Simon Mainwaring 18thbringcentury share on social
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. Simon Mainwaring adjustchallengecompany Change image and share on social
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? Simon Mainwaring brandcasualtychange Change image and share on social
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. Simon Mainwaring companycompliancecontractor Change image and share on social
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. Simon Mainwaring 21stcenturyconsumer Change image and share on social
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling. Simon Mainwaring augmentbaseclear Change image and share on social