Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. Simon Mainwaring armybenefitbuild share on social
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. Simon Mainwaring 90sburdenbusiness share on social
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. Simon Mainwaring changecollaborationconsensus Change image and share on social
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. Simon Mainwaring challengeconditioncreate share on social
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. Simon Mainwaring actalterbegin share on social
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. Simon Mainwaring ceocommunitycompany Change image and share on social
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. Simon Mainwaring basisbrandbusiness share on social
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. Simon Mainwaring challengecriticaldebt share on social
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. Simon Mainwaring brandchoicecommunicate Change image and share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social