Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. Simon Mainwaring behaviorboardconcern share on social
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves. Simon Mainwaring demanddisconnectinterest Change image and share on social
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts. Simon Mainwaring buildeffortfabric Change image and share on social
Your computer needn't be the first thing your see in the morning and the last thing you see at night. Simon Mainwaring computermorningneedn Change image and share on social
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds. Simon Mainwaring behaviorcorporationequal share on social
Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn. Simon Mainwaring bankerceocompare share on social
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? Simon Mainwaring brandconsumercustomer share on social
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared. Simon Mainwaring accessappbasis share on social
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms. Simon Mainwaring abilitybuycompany share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social