As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face. Simon Mainwaring accessbehaviorbrand share on social
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value. Simon Mainwaring challengecomplaincritic Change image and share on social
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Simon Mainwaring ceochallengecompany Change image and share on social
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Simon Mainwaring brandcampaignconsequence share on social
As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. Simon Mainwaring accessibleaddressaudience share on social
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. Simon Mainwaring alignbusinesscommitment Change image and share on social
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. Simon Mainwaring brandchallengechange Change image and share on social
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society. Simon Mainwaring collaborationcreatedecade share on social
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. Simon Mainwaring brandcommunitycustomize share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social