When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. Simon Mainwaring actionalignbehavior share on social
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. Simon Mainwaring brandchangeconsumer Change image and share on social
Your computer needn't be the first thing your see in the morning and the last thing you see at night. Simon Mainwaring computermorningneedn Change image and share on social
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. Simon Mainwaring businessfundamentalmedium Change image and share on social
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling. Simon Mainwaring augmentbaseclear Change image and share on social
Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn. Simon Mainwaring bankerceocompare share on social
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. Simon Mainwaring activelybrandconsumer share on social
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. Simon Mainwaring brandcommunitycustomize share on social
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. Simon Mainwaring futuremediumpeople Change image and share on social
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? Simon Mainwaring brandconsumercustomer share on social
