As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. Simon Mainwaring accessibleaddressaudience share on social
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. Simon Mainwaring actalterbegin share on social
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. Simon Mainwaring brandcopyunique Change image and share on social
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. Simon Mainwaring approachbrandbusiness share on social
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. Simon Mainwaring businessfundamentalmedium Change image and share on social
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. Simon Mainwaring achieveconsumerdesire Change image and share on social
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good. Simon Mainwaring abandonactbehavior share on social
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. Simon Mainwaring actionalignbehavior share on social
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. Simon Mainwaring 90sburdenbusiness share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social