Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact. Simon Mainwaring buildchannelcitizen share on social
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks. Simon Mainwaring audiencebasisbusiness share on social
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. Simon Mainwaring competitorcorporateproblem Change image and share on social
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. Simon Mainwaring brandcommunicateconsistently Change image and share on social
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. Simon Mainwaring accordanceactbrand share on social
The currency of universal values make brands innately sharable. Simon Mainwaring brandcurrencyinnately Change image and share on social
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. Simon Mainwaring advertisebrandemployee Change image and share on social
Millions of people are falling out of the middle class into the ranks of the poor. Simon Mainwaring classfallmiddle Change image and share on social
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. Simon Mainwaring actcitizencustomer Change image and share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social