Social media is not about the exploitation of technology but service to community. Simon Mainwaring communityexploitationmedium Change image and share on social
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story. Simon Mainwaring alignmentauthenticbrand share on social
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. Simon Mainwaring awareconsumercrisis Change image and share on social
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. Simon Mainwaring affectcorporatecustomer share on social
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Simon Mainwaring adageaptbrand share on social
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. Simon Mainwaring acceleratechangechild Change image and share on social
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves. Simon Mainwaring demanddisconnectinterest Change image and share on social
Your computer needn't be the first thing your see in the morning and the last thing you see at night. Simon Mainwaring computermorningneedn Change image and share on social
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. Simon Mainwaring americabeginbuild share on social
Business practices and how we treat the planet are also in desperate need of re-humanization. Simon Mainwaring businessdesperatehumanization Change image and share on social