As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. Simon Mainwaring futuremediumpeople Change image and share on social
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. Simon Mainwaring brandbuildchallenge share on social
It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring believebrandmake Change image and share on social
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. Simon Mainwaring communitydeeplydonor Change image and share on social
Social media is not about the exploitation of technology but service to community. Simon Mainwaring communityexploitationmedium Change image and share on social
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. Simon Mainwaring abilitybrandcompetitive share on social
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. Simon Mainwaring carecitizencommunity share on social
There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy. Simon Mainwaring approachcallcompany share on social
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. Simon Mainwaring armybenefitbuild share on social
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. Simon Mainwaring communitycompanycontribution Change image and share on social
