CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. Simon Mainwaring ceocommunitycompany Change image and share on social
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. Simon Mainwaring brandchoicecommunicate Change image and share on social
The false separation between living and giving must end. Simon Mainwaring endfalsegive Change image and share on social
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. Simon Mainwaring awarenessbasisbrand share on social
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field. Simon Mainwaring bringcombinediscipline share on social
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Simon Mainwaring ceochallengecompany Change image and share on social
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. Simon Mainwaring brandchallengechange Change image and share on social
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. Simon Mainwaring backbehaviorbrand share on social
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. Simon Mainwaring changecollaborationconsensus Change image and share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social
