The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action. Simon Mainwaring actionactivistcitizen share on social
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media). Simon Mainwaring divorceenormousexpect share on social
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. Simon Mainwaring approachbrandbusiness share on social
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. Simon Mainwaring businessfundamentalmedium Change image and share on social
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. Simon Mainwaring achieveagentbrand share on social
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good. Simon Mainwaring abandonactbehavior share on social
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. Simon Mainwaring addressbrandclimate Change image and share on social
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. Simon Mainwaring abilitybrandcompetitive share on social
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. Simon Mainwaring boardbrandchange share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social