When something exceeds your ability to understand how it works, it sort of becomes magical. Jonathan Ive abilityexceedmagical Change image and share on social
If you are truly innovating, you don't have a prototype you can refer to. Jonathan Ive innovateprototyperefer Change image and share on social
My focus is incredibly narrow. I can't talk with any authority other than design and development of product. Jonathan Ive authoritydesigndevelopment Change image and share on social
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include. Jonathan Ive focusformimportant Change image and share on social
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! Jonathan Ive completelyhardinevitable Change image and share on social
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. Jonathan Ive conceptuallycreativeday share on social
Once, even the simple metal needle challenged the conventional thinking of a time. Jonathan Ive challengeconventionalmetal Change image and share on social
I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. Jonathan Ive carelesslynaturallyreverence share on social
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. Jonathan Ive dwellfiguregood Change image and share on social
