Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! Jonathan Ive assumebadblame Change image and share on social
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. Jonathan Ive bitcardoor Change image and share on social
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. Jonathan Ive devicedrillfinger Change image and share on social
If doing anything new, you're very used to having insurmountable obstacles. Jonathan Ive insurmountableobstacle Change image and share on social
Perhaps I'd like to design cars, but I don't think I'd be much good at it. Jonathan Ive cardesigngood Change image and share on social
Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. Jonathan Ive endfunctioninevitable Change image and share on social
All I've ever wanted to do is design and make; it's what I love doing. Jonathan Ive designhavelove Change image and share on social
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. Jonathan Ive awaredesignengland Change image and share on social
It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. Jonathan Ive argumentbritaincountry Change image and share on social
As a kid, I remember taking apart whatever I could get my hands on. Jonathan Ive handkidremember Change image and share on social
