If you are truly innovating, you don't have a prototype you can refer to. Jonathan Ive innovateprototyperefer Change image and share on social
The computer industry is creatively bankrupt. Jonathan Ive bankruptcomputercreatively Change image and share on social
There is beauty when something works and it works intuitively. Jonathan Ive beautyintuitivelywork Change image and share on social
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! Jonathan Ive completelyhardinevitable Change image and share on social
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. Jonathan Ive absenceclutterconsequence share on social
Once, even the simple metal needle challenged the conventional thinking of a time. Jonathan Ive challengeconventionalmetal Change image and share on social
I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. Jonathan Ive carelesslynaturallyreverence share on social
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. Jonathan Ive dwellfiguregood Change image and share on social
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. Jonathan Ive agendumcavecorporate share on social
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. Jonathan Ive iphonemotivationphone Change image and share on social
