Jonathan Ive

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

If you think about evolution, sleep, at some time, was a dangerous undertaking. You lie down in your cave or shelter, and along comes a predator and has you for dinner. Many creatures do not sleep or sleep while standing so they can escape from dangerous situations.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

I have a lot of stands on a lot of political issues. I'm very big on campaign finance reform. I still think most Americans aren't aware of how the dumping of big corporate dollars and private donor dollars has totally corrupted the political system and taken it away from them.