My focus is incredibly narrow. I can't talk with any authority other than design and development of product. Jonathan Ive authoritydesigndevelopment Change image and share on social
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! Jonathan Ive completelyhardinevitable Change image and share on social
There's no learning without trying lots of ideas and failing lots of times. Jonathan Ive failidealearn Change image and share on social
I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. Jonathan Ive directlydrawimportant Change image and share on social
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. Jonathan Ive definedevelopform Change image and share on social
Once, even the simple metal needle challenged the conventional thinking of a time. Jonathan Ive challengeconventionalmetal Change image and share on social
I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. Jonathan Ive carelesslynaturallyreverence share on social
I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? Jonathan Ive appleconstantlyearbuds share on social
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. Jonathan Ive iphonemotivationphone Change image and share on social
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. Jonathan Ive advantagebadcad share on social
