We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. Jonathan Ive afraidfailgood Change image and share on social
I discovered at an early age that all I've ever wanted to do is design. Jonathan Ive agedesigndiscover Change image and share on social
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. Jonathan Ive awarebenefitdesign Change image and share on social
When you do everything to make the very best product, it also means you're very focused on just a few products. Jonathan Ive focusmakemean Change image and share on social
If something is not good enough, stop doing it. Jonathan Ive goodstop Change image and share on social
The form of computers has never been important, with speed and performance being the only things that mattered. Jonathan Ive computerformimportant Change image and share on social
When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. Jonathan Ive fairlyfeelidiosyncratic Change image and share on social
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. Jonathan Ive designdimensionallife Change image and share on social
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. Jonathan Ive appledesignfundamental share on social
It's difficult to do something radically new, unless you are at the heart of a company. Jonathan Ive companydifficultheart Change image and share on social
