When you do everything to make the very best product, it also means you're very focused on just a few products. Jonathan Ive focusmakemean Change image and share on social
If something is not good enough, stop doing it. Jonathan Ive goodstop Change image and share on social
The form of computers has never been important, with speed and performance being the only things that mattered. Jonathan Ive computerformimportant Change image and share on social
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. Jonathan Ive designleavesmall Change image and share on social
When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. Jonathan Ive fairlyfeelidiosyncratic Change image and share on social
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. Jonathan Ive appledesignfundamental share on social
It's difficult to do something radically new, unless you are at the heart of a company. Jonathan Ive companydifficultheart Change image and share on social
Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. Jonathan Ive drawenjoygrow Change image and share on social
When something exceeds your ability to understand how it works, it sort of becomes magical. Jonathan Ive abilityexceedmagical Change image and share on social
