I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? Jonathan Ive appleconstantlyearbuds share on social
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. Jonathan Ive agendumcavecorporate share on social
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. Jonathan Ive iphonemotivationphone Change image and share on social
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. Jonathan Ive devicedrillfinger Change image and share on social
If doing anything new, you're very used to having insurmountable obstacles. Jonathan Ive insurmountableobstacle Change image and share on social
Perhaps I'd like to design cars, but I don't think I'd be much good at it. Jonathan Ive cardesigngood Change image and share on social
Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. Jonathan Ive endfunctioninevitable Change image and share on social
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. Jonathan Ive awaredesignengland Change image and share on social
It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. Jonathan Ive argumentbritaincountry Change image and share on social
As a kid, I remember taking apart whatever I could get my hands on. Jonathan Ive handkidremember Change image and share on social
