The benefit of hindsight is we only really talk about those things that did work out. Jonathan Ive benefithindsighttalk Change image and share on social
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture. Jonathan Ive authenticcarecouture Change image and share on social
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing. Jonathan Ive designword Change image and share on social
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include. Jonathan Ive focusformimportant Change image and share on social
If doing anything new, you're very used to having insurmountable obstacles. Jonathan Ive insurmountableobstacle Change image and share on social
Perhaps I'd like to design cars, but I don't think I'd be much good at it. Jonathan Ive cardesigngood Change image and share on social
Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. Jonathan Ive endfunctioninevitable Change image and share on social
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. Jonathan Ive awaredesignengland Change image and share on social
What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. Jonathan Ive establishfactforce share on social
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. Jonathan Ive appledescribedesign Change image and share on social
