Manufactured objects testify to who made them; they describe values. Jonathan Ive describemakemanufacture Change image and share on social
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive createexclusivefragile share on social
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. Jonathan Ive agendumcorporateeasy Change image and share on social
You learn a lot about vital corporations through non-vital corporations. Jonathan Ive corporationlearnlot Change image and share on social
The form of computers has never been important, with speed and performance being the only things that mattered. Jonathan Ive computerformimportant Change image and share on social
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. Jonathan Ive 70sappledetermine Change image and share on social
It never ceases to amaze me what it takes to develop and bring to mass production a product. Jonathan Ive amazebringcease Change image and share on social
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. Jonathan Ive conceptuallycreativeday share on social
To design something really new and innovative you have to reject reason. Jonathan Ive designinnovativereason Change image and share on social
We knew that iMac was fast; we didn't need to make it ugly. Jonathan Ive fastimacknow Change image and share on social
