The nature of having ideas and creativity is incredibly inspiring. Jonathan Ive creativityideaincredibly Change image and share on social
We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. Jonathan Ive afraidfailgood Change image and share on social
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. Jonathan Ive designdimensionallife Change image and share on social
The best ideas start as conversations. Jonathan Ive conversationideastart Change image and share on social
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. Jonathan Ive 70sappledetermine Change image and share on social
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. Jonathan Ive britishculturedescribe Change image and share on social
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive alternativepointrational Change image and share on social
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive createexclusivefragile share on social
It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. Jonathan Ive accidentbreakthroughchallenge share on social
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. Jonathan Ive devicedrillfinger Change image and share on social
