I think a beautiful product that doesn't work very well is ugly. Jonathan Ive beautifulproductugly Change image and share on social
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include. Jonathan Ive focusformimportant Change image and share on social
The best ideas start as conversations. Jonathan Ive conversationideastart Change image and share on social
You learn a lot about vital corporations through non-vital corporations. Jonathan Ive corporationlearnlot Change image and share on social
The form of computers has never been important, with speed and performance being the only things that mattered. Jonathan Ive computerformimportant Change image and share on social
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. Jonathan Ive 70sappledetermine Change image and share on social
It never ceases to amaze me what it takes to develop and bring to mass production a product. Jonathan Ive amazebringcease Change image and share on social
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. Jonathan Ive conceptuallycreativeday share on social
To design something really new and innovative you have to reject reason. Jonathan Ive designinnovativereason Change image and share on social
We knew that iMac was fast; we didn't need to make it ugly. Jonathan Ive fastimacknow Change image and share on social