What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. Jonathan Ive establishfactforce share on social
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. Jonathan Ive appledescribedesign Change image and share on social
If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. Jonathan Ive buycarelessnessexpect Change image and share on social
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. Jonathan Ive applecasegame Change image and share on social
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. Jonathan Ive beardesignfind Change image and share on social
I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. Jonathan Ive directlydrawimportant Change image and share on social
I think a beautiful product that doesn't work very well is ugly. Jonathan Ive beautifulproductugly Change image and share on social
The best ideas start as conversations. Jonathan Ive conversationideastart Change image and share on social
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. Jonathan Ive 70sappledetermine Change image and share on social
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. Jonathan Ive britishculturedescribe Change image and share on social
