It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. Jonathan Ive argumentbritaincountry Change image and share on social
To design something really new and innovative you have to reject reason. Jonathan Ive designinnovativereason Change image and share on social
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. Jonathan Ive absolutelyappleexcite share on social
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. Jonathan Ive buyclearconsequence share on social
As a kid, I remember taking apart whatever I could get my hands on. Jonathan Ive handkidremember Change image and share on social
I discovered at an early age that all I've ever wanted to do is design. Jonathan Ive agedesigndiscover Change image and share on social
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. Jonathan Ive awarebenefitdesign Change image and share on social
There's no learning without trying lots of ideas and failing lots of times. Jonathan Ive failidealearn Change image and share on social
The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?' Jonathan Ive aspirefocusminute share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social
