Top 102 Quotes by Jonathan Ive

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

I discovered at an early age that all I've ever wanted to do is design.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

When you do everything to make the very best product, it also means you're very focused on just a few products.

When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

It's difficult to do something radically new, unless you are at the heart of a company.

Designing and developing anything of consequence is incredibly challenging.

If you are truly innovating, you don't have a prototype you can refer to.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.