Bill Gates has become the patron saint of philanthropy and the poster child of rebirth, and from what I can tell, rightly so. John Battelle billchildgate Change image and share on social
Google+ was, to my mind, all about creating a first-party data connection between Google most important services - search, mail, YouTube, Android/Play, and apps. John Battelle androidappconnection Change image and share on social
When documents were analog, they were protected by government laws against unreasonable search and seizure. When they live in the cloud... the ground is shifting. John Battelle analogclouddocument Change image and share on social
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis. John Battelle choicedefinedirectly Change image and share on social
As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in. John Battelle basecollectiveculture Change image and share on social
Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that. John Battelle anytimechangedatum share on social
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over. John Battelle bulletcontrolday share on social
There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies. John Battelle beholdenbuilddomain share on social
When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spread in orders of ten, first thousands, then millions, then hundreds of millions of pages - and on it went, to the billions it now encompasses. John Battelle 1990sartifactbillion share on social
Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that. John Battelle androidappapplication share on social