Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences. John Battelle audiencebrandconsumer Change image and share on social
The 'old' Internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb. Sure, Google can crawl Facebook's 'public pages,' but those represent a tiny fraction of the 'pages' on Faceboo, and are not informed by the crucial signals of identity and relationship which give those pages meaning. John Battelle climbcrawlcrawler share on social
We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home. John Battelle abstractbigcar share on social
I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end of my freshman year - almost 20 years ago - I was on an IBM PC. Then, in 1984, I found the Mac, and I never looked back. John Battelle adultagoback share on social
The open web is full of spam, shady operators, and blatant falsehoods. Outside of a relatively small percentage of high quality sites, most of the web is chock full of popup ads and other interruptive come-ons. It's nearly impossible to find signal in that noise, and the web is in danger of being overrun by all that crap. John Battelle blatantchockcrap share on social
Obama will win the 2012 election, thanks in part to the tech community rallying behind him due to issues like SOPA, visas, and free speech. John Battelle communitydueelection Change image and share on social
In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated. John Battelle addamplifycelebrate share on social
Drones ply the liminal space between the physical and the digital - pilots fly them, but aren't in them. They are versatile and fascinating objects - the things they can do range from the mundane (aerial photography) to the spectacular - killing people, for example. John Battelle aerialdigitaldrone share on social
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media. John Battelle carecompanydeeply Change image and share on social
Teenagers aren't loyal to much of anything - especially Internet stuff. John Battelle internetloyalstuff Change image and share on social