John Battelle

We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.

I think the best thing about my job is that I have my life documented, which not many people get to have. They have a photo here and there and maybe some video footage from a birthday. My kids will be able to see me growing up.