Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer. John Battelle audienceauthorbear share on social
I left 'Wired' before it was sold to Conde Nast and Lycos, so I didn't experience that transition. John Battelle condeexperienceleave Change image and share on social
As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in. John Battelle basecollectiveculture Change image and share on social
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots. John Battelle appbasebox share on social
In a world lit by data, street corners are painted with contextual information, automobiles can navigate autonomously, thermostats respond to patterns of activity, and retail outlets change as rapidly (and individually) as search results from Google. John Battelle activityautomobileautonomously share on social
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis. John Battelle choicedefinedirectly Change image and share on social
The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery, bandwidth, and power. It distracts us from the world around us. John Battelle bandwidthbatterydevice Change image and share on social
WordPress makes it drop-dead easy to start a site. Take my advice and go do it. John Battelle advicedeaddrop Change image and share on social
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over. John Battelle bulletcontrolday share on social
When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads). John Battelle appassetcontent share on social