When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads). John Battelle appassetcontent share on social
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you're going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone. John Battelle bolsterbuildcontent share on social
Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge. John Battelle complicatedevicedisplay share on social
There are essentially two main reasons to hold a phone up at a show. First, to capture a memory for yourself, a reminder of the moment you're enjoying. And second, to share that moment with someone - to express your emotions socially. Both seem perfectly legitimate to me. John Battelle captureemotionenjoy share on social
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing. John Battelle brilliancebringdatum share on social
The only thing Google has failed to do, so far, is fail. John Battelle failgooglething Change image and share on social
When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top. John Battelle advertisebitebreak Change image and share on social
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences. John Battelle audiencebrandconsumer Change image and share on social
I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one. John Battelle chaptercontinuefederate Change image and share on social
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy. John Battelle brandcompanycritical Change image and share on social