As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in. John Battelle basecollectiveculture Change image and share on social
Obama will win the 2012 election, thanks in part to the tech community rallying behind him due to issues like SOPA, visas, and free speech. John Battelle communitydueelection Change image and share on social
I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for all its supposed perfection, has all kinds of wrong baked in - and the screen is just far too small. John Battelle accountbakebrowse share on social
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis. John Battelle choicedefinedirectly Change image and share on social
I sense that the sea of smart phones lit up at concerts is a temporary phenomenon. The integration of technology, sharing, and social into our physical world, on the other hand, well, that ain't going away. John Battelle concerthandintegration share on social
Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable. John Battelle alarmapplebuy Change image and share on social
It seems there is no area in our culture that is not touched, changed, even swallowed by the Internet. It's both medium and message, mass and personal, social and solitary. John Battelle areachangeculture Change image and share on social
I left 'Wired' before it was sold to Conde Nast and Lycos, so I didn't experience that transition. John Battelle condeexperienceleave Change image and share on social
Ideally, content should be shared, mixed, mashed, and reposted - it wants to flow through the Internet like water. This was the point of RSS, after all - a technology that has actually been declared dead more often than the lowly display banner. John Battelle bannercontentdead share on social
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership. John Battelle arbiteraudiencebadge share on social