You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better. John Battelle contentdatumfacebook Change image and share on social
The 'old' Internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb. Sure, Google can crawl Facebook's 'public pages,' but those represent a tiny fraction of the 'pages' on Faceboo, and are not informed by the crucial signals of identity and relationship which give those pages meaning. John Battelle climbcrawlcrawler share on social
I've always liked the fact that anyone with a great idea, access to the Internet, and an unrelenting will can spark a world-beating company simply by standing up code on the Internet and/or leveraging the information and relationship network that is the web. That's how Facebook started, after all. John Battelle accessbeatcode share on social
An elaborate system of etiquette and social standards flowered around the home phone: how long a child might be allowed to stay on the phone, how late one could call without being impolite, and of course, the dread implications of a late night call which violated that norm. John Battelle allowcallchild share on social
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer. John Battelle addadvertiseargue share on social
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity. John Battelle contentdeepfind share on social
I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for all its supposed perfection, has all kinds of wrong baked in - and the screen is just far too small. John Battelle accountbakebrowse share on social
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences. John Battelle audiencebrandconsumer Change image and share on social
I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one. John Battelle chaptercontinuefederate Change image and share on social
As you grow older, you learn a few things. One of them is to actually take the time you've allotted for vacation. John Battelle allotgrowhave Change image and share on social